What Can Schools Learn from Trader Joe’s?

What can schools learn from Trader Joe’s? Check out my post over on The VIVA Project:

“Isn’t this exactly how we would want a child to feel when they walk into a school anywhere in our nation? To feel a warm, caring community that “wraps its arms around you,” where the staff are working in collaborative, “interlocking” positions that they “genuinely enjoy”?”

Obliquity Strikes Again: Oblique Messages Better Meet Their Targets


“The results were clear: While higher depression scores were generally linked with lower intentions to seek help from a romantic partner, a close friend, or family members among participants who received the direct message, there was no such relationship for the participants who received a mistargeted message.

According to the researchers, these findings indicate that the mistargeted message was more effective at promoting help-seeking than the direct message was. And a second online study confirmed this pattern of results.” [bold added]

–“Mistargeted Messages Could Spur Help-Seeking for Depression” via Association for Psychological Science’s blog, Observations

Click here for more on the principle of obliquity